Sökning: "Employer Brand Identity"

Visar resultat 11 - 15 av 47 uppsatser innehållade orden Employer Brand Identity.

1. 11. Employer branding ur säsongsanställdas ögon : En kvalitativ studie som belyser kommunikationens roll i employer branding.

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Johanna Nilsson; Emelie Zakrisson; [2020]
   Nyckelord :Employer branding; employer branding framework; kultur; identitet; säsongsanställning; word-of-mouth; kommunikation;

   Sammanfattning : Employer branding is a concept that has become more and more common among today’s labor market because of the high turnover of employees, in the same time as it’s a competition to get the most qualified employees. In order to maintain the relation between organizations and current employees, employees from the past and potential employees a concept called employer branding is formed to help out with that. LÄS MER

3. 12. Industry Branding i IT-branschen : Industry Branding – en möjlighet för svenska IT-företag att marknadsföra och attrahera unga, kvinnliga medarbetare

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Industriell Ekonomi

   Författare :Emma Olausson; Cecilia Sjöberg; [2020]
   Nyckelord :Industry branding; Employer branding; Brand identity; Brand image; Employer attractiveness;

   Sammanfattning : Purpose – The purpose of this study is to investigate how IT companies can apply Industry branding in their marketing strategy, with the aim to market the IT industry to influence young women to choose an IT education at a college or university. Method – The study has an explorative purpose to provide new insights on the topic of Industry branding. LÄS MER

4. 13. Kandidatupplevelse – en aktiv del i employer brand : Kandidatupplevelse som employer branding aktivitet

   Kandidat-uppsats, Högskolan Dalarna/Personal och arbetsliv

   Författare :Isabella Söderström; [2020]
   Nyckelord :Candidate experience; Employer brand; Social identity; Recruitment; Communication; Kandidatupplevelse; Employer brand; Social identitet; Rekrytering; Kommunikation;

   Sammanfattning : Syftet för denna studie är att undersöka hur kandidaters upplevelse kan påverkas av interaktion med rekryterande chefer och rekryteringsprocessens olika delar. Likväl skapa en förståelse för den sammanställda kandidatupplevelsens inverkan på en organisations employer brand. LÄS MER

5. 14. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   Master-uppsats, SLU/Dept. of Economics

   Författare :Marcus Engvall; Olof Krumlinde; [2020]
   Nyckelord :employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Sammanfattning : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. LÄS MER

7. 15. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
   Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

   Sammanfattning : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. LÄS MER