Sökning: "Employer Brand Loyalty"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Employer Brand Loyalty.

  1. 1. ”MAN SKA HA JÄVLIGT KUL PÅ JOBBET” : En kvalitativ studie om hur organisationskultur och interna marknadsföringsaktiviteter påverkar anställdas intentioner att stanna inom en organisation

    Master-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Tobias Nilsson; Oliver Tidblad; [2021]
    Nyckelord :Internal marketing; Internal Branding; Employer branding; Organizational culture; Intention to stay; Transformational leadership; Employee turnover;

    Sammanfattning : The aim of this study is to investigate employees in knowledge-intensive organizations' intentions to stay in their workplace and to see if organizational culture and internal marketing activities have an effect to reduce voluntary staff turnover.There are several factors which affect employees' intentions to leave or stay in their current work position. LÄS MER

  3. 2. Internal Employer Branding - A One Way Street or a Highway of Opportunities?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Gustafsson; Johanna Lager; Lovisa Wengblad; [2020]
    Nyckelord :Employer Branding; Organization Identity; Organizational Culture; Employer Branding Framework; Employer Brand Loyalty; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. LÄS MER

  5. 4. Work in to work out : En studie om hur små- och medelstora företag (SMF) kan stärka sitt employer brand hos medarbetare tillhörande generation Z

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Emelie Holgersson; Emelie Ahlén; [2019]
    Nyckelord :Generation Z; Employer branding; Internal branding; SME; None-financial values; Generation Z; Employer branding; Internal branding; SMF; Mjuka värden; Icke finansiella värden; Medarbetarlojalitet;

    Sammanfattning : Bakgrund: Strukturförändringar har präglat den svenska arbetsmarknaden vilket resulterat i en ökad konkurrens bland arbetsgivare. Ett aktivt employer branding-arbete blir därmed viktigare eftersom det är en möjlig konkurrensfördel. LÄS MER

  7. 5. Bolaget före jaget

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Tegelström; Olivia Johnsson; Maja Jonson; [2019]
    Nyckelord :Internal employer branding; normative control; identity regulation; brand-centered control; auto-communication; loyalty; Business and Economics;

    Sammanfattning : The purpose with this paper is to put forward the complexity with employees’ identification with an organizations brand and the organization overall. We wish to examine the effects of internal employer branding, both through mainstream perspectives as well as through normative control. LÄS MER