Sökning: "Employer Brand Strength"

Hittade 4 uppsatser innehållade orden Employer Brand Strength.

1. 1. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Hannah Kyller; Hedvig Thorson; [2021]
   Nyckelord :Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Sammanfattning : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. LÄS MER

3. 2. Corporate Purpose Endorsement - A Way to Influence and Attract Multiple Stakeholders

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Madeleine Johansson; Eva Skoghagen; [2014]
   Nyckelord :Corporate Brand Endorsement; Corporate Purpose; FMCG; Employer Brand; Relevance;

   Sammanfattning : Corporate brand endorsement has turned into an increasingly pursued strategy by companies within the FMCG industry, with the aim to connect with consumers beyond the product level. In this study, the element of purpose is added to traditional endorsement strategies, and reveals that this can be an efficient way to influence and attract multiple stakeholders. LÄS MER

4. 3. An Uphill Struggle - Employer Branding in Controversial Companies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Erik Hastén; Patric Jakobsson; [2014]
   Nyckelord :employer branding; controversial industries; consumer branding; recruitment;

   Sammanfattning : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. LÄS MER

5. 4. Employer Brand Image- En studie över vilka egenskaper som är mest avgörande i valet av arbetsgivare

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofie Jungmar; Fredrik Demling; Henrik Cederqvist; [2011]
   Nyckelord :Employer Branding; Employer Brand Image; Employer Attractiveness; Employer Brand Strength; Employer Brand Value; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Syftet med studien är att skapa en detaljerad förståelse för vilka huvudsakliga image-attribut som gör ett företags Employer Brand Image starkt. Studien ska alltså visa vilka av företags egenskaper som faktiskt är viktigast för att det ska kännas attraktivt att arbeta där. LÄS MER