Sökning: "Employer branding framework"

Visar resultat 1 - 5 av 71 uppsatser innehållade orden Employer branding framework.

  1. 1. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mona Kamali; [2024-03-06]
    Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

    Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

  3. 2. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  4. 3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Emma Steén; Ebba Blomberg; [2023]
    Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

  5. 4. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
    Nyckelord :Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

    Sammanfattning : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. LÄS MER

  7. 5. Is the office that important? : An investigation on how companies use their office to attract stakeholders

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Madeleine Bille; Niclas Pilwind; [2023]
    Nyckelord :Signaling theory; design; employer brand; brand credibility;

    Sammanfattning : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. LÄS MER