Sökning: "En studie om medarbetarens roll vid agerande i sociala medier"

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  1. 1. Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier

    Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Malinda Svensson; Isabelle Thulin; [2010-06-22]
    Nyckelord :Strategy; Communication; Social media;

    Sammanfattning : Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. LÄS MER