Sökning: "Engagement Intentions"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden Engagement Intentions.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. The Paradox of Gender Equality and Female Entrepreneurship

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Lisnell; Stella Berlin; [2024]
   Nyckelord :Female entrepreneurship; Values; Attitude; Perceptions; Self-Efficacy; Business and Economics;

   Sammanfattning : Title: The Paradox of Gender Equality and Female Entrepreneurship; A study seeking to elucidate the perceptions and value systems that underlie entrepreneurial activity among women in Sweden Seminar date: January 10th, 2024 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Stella Berlin, Emma Lisnell Advisor: Ziad El-Awad Keywords: Female entrepreneurship; Values; Attitude; Perceptions; Self-Efficacy Research question: How do the inherent value systems surrounding women in Sweden influence their intentions, decisions, and actions in the pursuit of entrepreneurship? Purpose: Extend existing research to provide a nuanced exploration of the value systems influencing Swedish women's perceptions, intentions, and engagement in entrepreneurship. Methodology: A qualitative multiple case study with a comparative element. LÄS MER

4. 3. ”Att ensamt slåss motväderkvarnarna är definitivt inte lika kul som tillsammans mot krisen.” : Drivkrafter som påverkar klimataktivistiska studenters syn på densocioekologiska transformationen

   Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

   Författare :Kerstin Anton; [2023]
   Nyckelord :vision; self-experience opportunities; adaptation; climate-activism; vision; självutveckling; anpassning; klimataktivism;

   Sammanfattning : Unga klimataktivisters drivkrafter beskrivs ofta i negativ konnoterade termer som klimatångest eller flygskam i media och deras livsstilar sägs vara full av begränsningar. Denna studie undersöker hur klimataktivistiska studenter själva ser på sin livsstil och vilka visioner de har för en socioekologisk transformation. LÄS MER

5. 4. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

7. 5. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Maja Sveder; Emma Lundbäck; [2023]
   Nyckelord :Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

   Sammanfattning : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. LÄS MER