Sökning: "Engagement"

Visar resultat 1 - 5 av 2565 uppsatser innehållade ordet Engagement.

  1. 1. Corporations, Social Movements, and Social Media. Investigating Corporate Engagement with the Black Lives Matter Movement on Twitter.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Nils Lange; [2021-07-27]
    Nyckelord :Corporate Communication; Social Media; Social Movement; Black Lives Matter; Engagement; Twitter; Dialogue Theory; Public Relations; Strategic Communication;

    Sammanfattning : The thesis investigates to what extent corporations engage with the Black Lives Matter (BLM) movement on Twitter. The purpose is to facilitate a better understanding of corporate communication on social media in general, and around social movements in particular. LÄS MER

  2. 2. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Nyckelord :Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Sammanfattning : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. LÄS MER

  3. 3. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Nyckelord :Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. “PROMOTING OUR EUROPEAN WAY OF LIFE” A case of newly arrived refugees participation in the establishment program in the municipality of Mark – Sweden

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Christopher Nsoh; [2021-07-01]
    Nyckelord :Establishment program; newly arrived quota refugees; norms and values; diffusion; European Union EU ; policy; participation; communication; municipality; ; goal; legislation; member states MS ; obligation; engagement; responsibility;

    Sammanfattning : This thesis presents an interpretation of the EU’s utilisation of norms through the establishment program for regular immigrants. The focus and interest are on newly arrived quota refugees in the Swedish municipality of Mark. Through the paradigm of norm diffusion, one can understand European norms and how they are used to attain set goals. LÄS MER

  5. 5. Individual genre: how recommendations narrow the scene for music discovery practices

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ewelina Dereman; Ebba Varnauskas Mårtensson; [2021-07-01]
    Nyckelord :User studies; Practice theory; Recommendations; Music streaming; Consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER