Sökning: "Enok Enocson"

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  1. 1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Igor Mróz; Enok Enocson; [2022]
    Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

    Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER