Sökning: "Entrepreneurial Marketing"

Visar resultat 1 - 5 av 89 uppsatser innehållade orden Entrepreneurial Marketing.

1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ivelina Petkova; Sofia Rosin; [2023]
   Nyckelord :Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

   Sammanfattning : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. LÄS MER

3. 2. Entreprenöriell marknadsföring i små- och nya företag : En kvalitativ studie om marknadsföring i startups

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Amanda Löfroth Johansson; Jacob Eckervig; [2023]
   Nyckelord :Entrepreneurial marketing; entrepreneurship; marketing; start-up; self-employment; small business.; Entreprenöriell marknadsföring; entreprenörskap; marknadsföring; nyföretagande; egenföretagande; småföretag.;

   Sammanfattning : Small businesses have often been neglected in traditional marketing research as it has primarily focused on large, resource-rich companies. Small entrepreneurial companies are characterized by the fact that the entrepreneur is the main coordinator in the company. LÄS MER

4. 3. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Michael Polatos; Andrii Kernitskyi; [2023]
   Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

5. 4. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johan Valeur; Mantas Liekis; [2023]
   Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER

7. 5. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Svante Zachrisson; Xian Li; [2022]
   Nyckelord :science-based entrepreneur; social media;

   Sammanfattning : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. LÄS MER