Sökning: "Entrepreneurial Positioning"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden Entrepreneurial Positioning.
1. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. LÄS MER
2. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. LÄS MER
3. Disruptive Innovation in Green Energy Sectors: An Entrepreneurial Perspective
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Green hydrogen energy systems can address environmental and societal concerns within the energy sector. Therefore, increased attentions from both public and private stakeholders has led to the general perception that hydrogen systems can serve as a disruptive innovation. LÄS MER
4. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. LÄS MER
5. An Evaluation of the Marketing Process in B2B and B2C Startups
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER