Sökning: "Environmental brand activism"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden Environmental brand activism.
1. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER
2. Grön retorik? : En kvalitativ semiotisk analys av Oatly’s visuella retorik i Sustainability Report 2020
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : Det blir ett alltmer vanligt krav på företag att redovisa hållbarhet i sin produktion. Oatly är ett företag som gjort hållbarhet och miljöaktivism till en del av sin varumärkesidentitet. Denna studie undersöker hur de uttrycker denna identitet i Sustainability report 2020. LÄS MER
3. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER
4. Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : .... LÄS MER
5. When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. LÄS MER