Sökning: "Environmentally-friendly consumer"

Visar resultat 11 - 15 av 104 uppsatser innehållade orden Environmentally-friendly consumer.

  1. 11. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Mar Bosch; Elisa Obeso; Alba Palao; [2023]
    Nyckelord :Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

    Sammanfattning : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. LÄS MER

  3. 12. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Dana Szalaiova; Mark Vidrinskas; [2023]
    Nyckelord :Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER

  4. 13. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Nyckelord :fast fashion; consumer behavior; Chinese young generation; sustainability;

    Sammanfattning : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. LÄS MER

  5. 14. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amber Javed; [2022]
    Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER

  7. 15. Demontering och återtillverkning av en elektronikprodukt : Konstruktionsändring för ökad hållbarhet

    Kandidat-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Linnéa Karlhager Liss; [2022]
    Nyckelord :produktutveckling; elektronik; design; hållbarhet; cirkulär ekonomi; avfallstrappan; återvinning av elektronik; återvinning av plast; återtillverkning; modularisering; snäppfäste; plast;

    Sammanfattning : This report presents a product development project as a part of the course Examensarbete för högskoleingenjörsprogrammet i innovationsteknik och design (MSGC36) during spring of 2022 at Karlstad university. The project has been done by the student Linnéa Karlhager Liss, supervisor was Kent Evermark and examinator was Leo de Vin. LÄS MER