Sökning: "Eric Adam George Akiba"

Hittade 2 uppsatser innehållade orden Eric Adam George Akiba.

1. 1. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Eric Adam George Akiba; Robin Jonsson; [2022]
   Nyckelord :Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

   Sammanfattning : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. LÄS MER

3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Nyckelord :Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Sammanfattning : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. LÄS MER