Sökning: "Erica Blomqvist Eriksson"

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  1. 1. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Nyckelord :Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Sammanfattning : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. LÄS MER