Sökning: "Erica Burman"

Hittade 1 uppsats innehållade orden Erica Burman.

  1. 1. Personliga varumärken på Instagram : En studie om Instagrams roll för unga fastighetsmäklares marknadsföring av sig själva

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Erica Burman; Anna Jonsson; [2019]
    Nyckelord :personal branding; Instagram; social media; real estate agent; personligt varumärke; Instagram; sociala medier; fastighetsmäklare;

    Sammanfattning : The tough and steadily increasing competition within the brokerage industry places greater pressure on self-marketing with the goal of distinguishing oneself from the competitors. This study examines, through a quantitative in combination with a qualitative approach, how real estate agents work with their personal brands as well as how they convey this through Instagram to distinguish themselves among the increasing number of competitors. LÄS MER