Sökning: "Erica Lagerkvist"

Hittade 1 uppsats innehållade orden Erica Lagerkvist.

  1. 1. Servitization in the Car Industry: A Case Study of the concept Care by Volvo

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Kjellberg; Erica Lagerkvist; [2018-08-02]
    Nyckelord :Servitization; Servitization in the car industry; Servitization in manufacturing industries; Servitization and Customers; Subscription; Service and Value Adding activities;

    Sammanfattning : In recent years, product-based companies are adding more services to their products and in contrast to the traditional perspective, products can now be add-ons to services. Hence, servitization has entered the manufacturing industry and more specifically the car industry. LÄS MER