Sökning: "Erica Rhönnstad"
Hittade 1 uppsats innehållade orden Erica Rhönnstad.
1. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Introduction Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER
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