Sökning: "Erica Rhönnstad"

Hittade 1 uppsats innehållade orden Erica Rhönnstad.

  1. 1. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Nyckelord :branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Sammanfattning : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER