Sökning: "Erica Smeds"

Hittade 1 uppsats innehållade orden Erica Smeds.

  1. 1. Om att kreativt charma B2B

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erica Smeds; Sophia Werne; [2014]
    Nyckelord :Signaling effects; Creative advertising efforts; Advertising creativity; Business-to-business; Third-person effect;

    Sammanfattning : Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. LÄS MER