Sökning: "Erik Andreason"

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  1. 1. How to respond to low cost competition – A case study

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Erik Andreason; Gustav Wind; [2015]
    Nyckelord :Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

    Sammanfattning : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. LÄS MER