Sökning: "Erik Hastén"

Hittade 2 uppsatser innehållade orden Erik Hastén.

1. 1. An Uphill Struggle - Employer Branding in Controversial Companies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Erik Hastén; Patric Jakobsson; [2014]
   Nyckelord :employer branding; controversial industries; consumer branding; recruitment;

   Sammanfattning : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. LÄS MER

3. 2. When an Idea Meets an Organization. The translation Process within the Health Care and Production Sectors

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Axel Lönnebo Cruce; Erik Hastén; [2012-07-03]
   Nyckelord :translation; lean; health care; commodity manufacture;

   Sammanfattning : .... LÄS MER