Sökning: "Erik Lindquist"
Hittade 2 uppsatser innehållade orden Erik Lindquist.
1. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. LÄS MER
2. Technical Trading Strategies : And the effect of trigger indicators
Master-uppsats, IHH, FöretagsekonomiSammanfattning : This thesis investigates whether technical trading rules, such as simple moving averages and trigger indicators, have a significant effect and can generate excess return against a simple buy and hold strategy. The rules will be applied on the OMX Stockholm 30 from the beginning of 2000 until the end of 2011. LÄS MER