Sökning: "Erik Ulriksson"

Hittade 1 uppsats innehållade orden Erik Ulriksson.

  1. 1. Should I Stay or Should I Go? A quantitative study on how shopping cart design affects spending behavior and customer satisfaction.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Ulriksson; Tove Karlén; [2019]
    Nyckelord :Shopping Cart Design; Spending Feedback; E-commerce; Implicit Mental Budgets; Online Satisfaction;

    Sammanfattning : Due to the rapid expansion of e-commerce, online retailers increasingly rely on their websites in the creation of positive shopping experiences. Despite this, crucial website design elements are currently neglected in research. In this thesis, one such element is addressed - the shopping cart design. LÄS MER