Sökning: "Erik Wetterdal"

Hittade 1 uppsats innehållade orden Erik Wetterdal.

  1. 1. Jag vill ha matkassen hemkörd numera : En kvalitativ fallstudie om e-handelsmodeller inom dagligvaruhandeln

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Johan Jansson; Erik Wetterdal; [2021]
    Nyckelord :e-commerce; grocery shopping; franchise; dark store; decentralization; competition; vertical integration; horizontal integration; omni channels; e-handel; dagligvaruhandel; franchise; dark store; decentralisering; konkurrens; vertikal integration; horisontell integration; omnikanaler;

    Sammanfattning : Background: E-commerce for groceries is growing and growing in Sweden and pure ecommerce companies are constantly entering the market. This study is based on Ica, which for a long time has been successful in the physical market through decentralization and the Ica-idea with individual retailers incollaboration and physical stores. LÄS MER