Sökning: "Erik Yang"

Hittade 3 uppsatser innehållade orden Erik Yang.

1. 1. Meme marketing’s effect on brand recall and sharing intention

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :William Fryklund; Erik Stenlund; [2023]
   Nyckelord :Meme marketing; brand recall; sharing intention;

   Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER

3. 2. Mergers & Acquisitions: Hostile takeovers and defense strategies against them

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Samim Zarin; Erik Yang; [2011-12-21]
   Nyckelord :Hostile takeover; defense strategies; merger acquisitions;

   Sammanfattning : Mergers and acquisitions is a way for companies to grow, establish and gain entry to new markets. They can be categorized as either friendly or hostile. A hostile takeover occurs when a company gains control over a targeted company without the consent from either the board of directors or the management of the target company. LÄS MER

4. 3. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
   Nyckelord :Social media; Facebook; company; loyalty ladder; communication; content analysis;

   Sammanfattning : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. LÄS MER