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1. Strategic Brand Analysis in Destination Identity Context : A Case Study of Albania
Master-uppsats, Handelshögskolan vid Umeå universitet (USBE)Sammanfattning : Tourism industry is one of the most prominent industries at the moment. Globalization has been playing a big role by mainly diminishing traveling barriers between countries. This trend had brought also an increase in competition between countries to identify themselves and to define how they want to be perceived by the tourists. LÄS MER
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