Sökning: "Erkan Brand"

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  1. 1. Strategic Brand Analysis in Destination Identity Context : A Case Study of Albania

    Master-uppsats, Handelshögskolan vid Umeå universitet (USBE)

    Författare :Erkan Ertörün; Saimir Suma; [2011]
    Nyckelord :Destination branding; destination identity; Albania; strategic brand analysis; supplier side;

    Sammanfattning : Tourism industry is one of the most prominent industries at the moment. Globalization has been playing a big role by mainly diminishing traveling barriers between countries. This trend had brought also an increase in competition between countries to identify themselves and to define how they want to be perceived by the tourists. LÄS MER