Sökning: "Erkut Kavak"

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  1. 1. Analysis of Customer Behaviours on Customer Reviews and Ratings

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Alkim Yetis; Erkut Kavak; [2020]
    Nyckelord :Customer reviews; e-commerce; customer behaviour; fashion industry; genderbased products; text-typed comments; content analysis; Kundrecensioner; e-handeln; kundbeteende; modebranschen; könsinriktade produkter; textskrivna kommentarer; innehållsanal;

    Sammanfattning : With the rapid accretion of online shopping, online customer reviews have become a very essential source. An interpretation of this essential source is not fulfilled with every aspect since online customer reviews consists of unstructured information. LÄS MER