Sökning: "Estella Wesslau"

Hittade 1 uppsats innehållade orden Estella Wesslau.

  1. 1. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Johansson; Estella Wesslau; [2022]
    Nyckelord :Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

    Sammanfattning : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. LÄS MER