Sökning: "Esther Alenius"
Hittade 1 uppsats innehållade orden Esther Alenius.
1. “Prova på semestern innan du köper den” : En kvalitativ studie om konsumenters attityd till marknadsföring av turism med VR-teknik
Kandidat-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : The purpose of this study was to examine the attitude of potential customers towards marketing of tourism through virtual reality. Since it is considered a risk to purchase a service it was interesting to see if the implementation of VR could lower the uncertainty. LÄS MER
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