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1. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. LÄS MER
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