Sökning: "Eva Maria Mayer"

Hittade 1 uppsats innehållade orden Eva Maria Mayer.

  1. 1. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christine Alff; Eva Maria Mayer; [2012]
    Nyckelord :Corporate Branding; FMCG; Image Transfer; Corporate Image;

    Sammanfattning : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. LÄS MER