Sökning: "Eva-Maria Brand"

Hittade 2 uppsatser innehållade orden Eva-Maria Brand.

1. 1. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Christine Alff; Eva Maria Mayer; [2012]
   Nyckelord :Corporate Branding; FMCG; Image Transfer; Corporate Image;

   Sammanfattning : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. LÄS MER

3. 2. Do societal attitudes and voluntary disclosures go hand in hand? – A study of three companies‟ annual reports from 1980-2009

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emily Jonsson; Eva-Maria Nilsson; Ylva Wahlén; [2010-06-21]
   Nyckelord :;

   Sammanfattning : Background and problem: In recent years, a debate about the negative effects of globalization, such as companies‟ exploitation of resources and how they affect individuals and societies has evolved further. In addition, it has become increasingly important with branding; companies want to create certain positive associations with their brand. LÄS MER