Sökning: "Evelin Brand"

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  1. 1. “Brand Equity – A Study on the relationship between brand equity and stock performance”.

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Evelin Hinestroza; [2017]
    Nyckelord :Brand equity; Stock performance; information asymmetry; financial disclosure; Nordic; relationship;

    Sammanfattning : In today’s competitive market companies aim at increasing revenue to acquire a higher market share. Previous research indicates that this can be achieved with intangible assets. LÄS MER