Sökning: "Evelina Göthberg"
Hittade 1 uppsats innehållade orden Evelina Göthberg.
1. The adjustment of a product assortment when entering a new market : How international grocery retailers create customer loyalty on a domestic market.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : This research comprises a qualitative study with a deductive approach where two semi- structured interviews and one focus group were held to provide a better understanding of how international grocery retailers adjust their product lines of the product assortment to generate customer loyalty a the domestic market. In this study it regards the Swedish market on a local level. LÄS MER
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