Sökning: "Evelina Rokka"
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1. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. LÄS MER
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