Sökning: "Evelina Rokka"

Hittade 1 uppsats innehållade orden Evelina Rokka.

  1. 1. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
    Nyckelord :Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

    Sammanfattning : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. LÄS MER