Sökning: "Evelyn Kogler"

Hittade 1 uppsats innehållade orden Evelyn Kogler.

  1. 1. Japanese Luxury Consumption : Enjoy the freedom but follow the rules

    Magister-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Evelyn Kogler; [2007]
    Nyckelord :brand; Confucian; consumption; interdependent; Japan; luxury; Social sciences; Samhällsvetenskaper; Social Sciences;

    Sammanfattning : This study seeks to understand the underlying cultural and social concepts for the extensive luxury consumption in Japan. With Japan currently being the biggest market for prestige brands from the West, this study suggests a reinterpretation of existing "Western" consumer theories taking into account aspects of Confucian tradition and looks at how these cultural orientations shape the practice of prestige brand consumption in Japan. LÄS MER