Sökning: "Event Sponsorship"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Event Sponsorship.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  3. 2. Sport event sponsorship: How to step up your game

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Nyckelord :Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Sammanfattning : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. LÄS MER

  4. 3. The relationship between sports marketing & consumers purchase intention

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
    Nyckelord :;

    Sammanfattning : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. LÄS MER

  5. 4. Marknadsföring under världsmästerskapet i fotboll år 2022 i Qatar : En studie avseende marknadsföring av ohälsosam Tv-reklam och sponsring under världsmästerskapet i fotboll år 2022 i Qatar

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Oussema Kharrat; Walid Nur; [2022]
    Nyckelord :FIFA World Cup; Unhealthy TV Advertising; Time Span; Color and Design; Världsmästerskapet i Fotboll; Ohälsosam Tv-reklam; Tidsspann; Färg och Design;

    Sammanfattning : Despite the development of digitization, traditional marketing in the form of TV advertising and sponsorship has continued to appear as a marketing strategy for companies and organizations. This is because people spend a lot of time watching different programs, movies and sporting events on different TV channels, which gives this type of marketing a large reach. LÄS MER

  7. 5. ”Syns du inte, finns du inte” : Eventmarknadsföring ur ett företagsperspektiv

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Bianka Farkas-Szabó; Johanna Ekberg; Melissa Löfman Nastefski; [2021]
    Nyckelord :Event marketing; customer relationships; brands; sponsorship; communication; experience; evaluation; Eventmarknadsföring; kundrelationer; varumärken; sponsring; kommunikation; upplevelse; utvärdering;

    Sammanfattning : Eventmarknadsföring växer som marknadsföringsform och allt fler företag har börjat inkludera denna i sin marknadsföringsstrategi. Genom interaktiv kommunikation via ett event eller en händelse ligger fokus på skapandet av kundrelationer via det fysiska mötet som ofta anses vara mycket värdefullt. LÄS MER