Sökning: "Experiential marketing handelshögskolan"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Experiential marketing handelshögskolan.

  1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Zachary Sporn; [2023]
    Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

    Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Henriksson; Ellen Svärdh; [2023]
    Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

    Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER

  4. 3. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Emma Nyberg; Mathias Soini; [2017]
    Nyckelord :Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Sammanfattning : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. LÄS MER

  5. 4. When Failures Can Be Good: A quantitative study of how planned failures influence consumers' behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matilda Stoltz; Maria Selting Rahne; [2013]
    Nyckelord :experiential marketing; event marketing; planned failure; consumer behaviour;

    Sammanfattning : In a world of information overload it is becoming increasingly important for marketers to resort to creative and engaging marketing tools to get their communication message to stand out. It has therefore become more and more popular to use experiential event marketing due to its high consumer involvement and interaction. LÄS MER

  7. 5. Is the luxury industry finally catching up online?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anne Meurling; [2011]
    Nyckelord :luxury; online; luxury online; experience economy; hesitation; time;

    Sammanfattning : The nature of luxury has undergone several changes in the last decades. Fromthe pure functional meaning, to a highly individual matter and shifted to anexperiential luxury paradigm. LÄS MER