Sökning: "Eyglo Oskarsdottir"

Hittade 2 uppsatser innehållade orden Eyglo Oskarsdottir.

1. 1. Towards a Data-Driven Pricing Decision : With the Help of A/B Testing

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Eyglo Oskarsdottir; [2016]
   Nyckelord :Microeconomics; Controlled Experiment; A B Testing; Price Sensitivity;

   Sammanfattning : An A/B test is implemented on a SaaS rm's product page to examine the dierence in conversion rates from website visitors who are randomly assigned to two dierent product-landing pages that show dierent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. LÄS MER

3. 2. Towards a Data-Driven Pricing Decision With the Help of A/B  Testing

   Master-uppsats, KTH/Nationalekonomi

   Författare :Eyglo Myrra Oskarsdottir; [2016]
   Nyckelord :Microeconomics; Controlled Experiment; A B Testing; Price Sensitivity;

   Sammanfattning : An A/B test is implemented on a SaaS rm's product page to examine the di erence in conversion rates from website visitors who are randomly assigned to two di erent product-landing pages that show di erent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. LÄS MER