Sökning: "Eyglo Oskarsdottir"
Hittade 2 uppsatser innehållade orden Eyglo Oskarsdottir.
1. Towards a Data-Driven Pricing Decision : With the Help of A/B Testing
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : An A/B test is implemented on a SaaS rm's product page to examine the dierence in conversion rates from website visitors who are randomly assigned to two dierent product-landing pages that show dierent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. LÄS MER
2. Towards a Data-Driven Pricing Decision With the Help of A/B Testing
Master-uppsats, KTH/NationalekonomiSammanfattning : An A/B test is implemented on a SaaS rm's product page to examine the di erence in conversion rates from website visitors who are randomly assigned to two di erent product-landing pages that show di erent prices. To count as a successful conversion the visitors that view a product-landing page have to click on a \Free Trial" button. LÄS MER