Sökning: "FMCG industry"

Visar resultat 1 - 5 av 52 uppsatser innehållade orden FMCG industry.

1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Olli Autere; Jacob Sandnes; [2023]
   Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER

3. 2. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Josef Mannai; Nadezda Opacic; [2023]
   Nyckelord :;

   Sammanfattning : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. LÄS MER

4. 3. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :M. Hassan Dachan; Shengyun Sherif; [2023]
   Nyckelord :Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Sammanfattning : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. LÄS MER

5. 4. Secret sustainability: A case study of why a company might go silent with its green achievements

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Antonia Alan; Jenny Trolläng; [2022]
   Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

7. 5. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Gustav Andersson; Olivia Lindgren; [2022]
   Nyckelord :Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

   Sammanfattning : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. LÄS MER