Sökning: "FMCG"

Visar resultat 1 - 5 av 45 uppsatser innehållade ordet FMCG.

  1. 1. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Nyremo; Anna Widerberg; [2020]
    Nyckelord :Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. LÄS MER

  2. 2. Rör(l)igt mål mot ökad återvinning av plast - En studie av den svenska dagligvaruhandelns mål om materialåtervinningsbara plastförpackningar

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Anna Svantesson; [2019]
    Nyckelord :Recyclable; plastic; packaging; FMCG; network management Materialåtervinningsbar; plast; förpackningar; dagligvaruhandeln; nätverk; Earth and Environmental Sciences;

    Sammanfattning : Packaging stands for the largest use of plastic today and increased recycling of plastic packaging must be urged to maintain our natural resources. Plastic packaging is essential in the Fast Moving Consumer Goods (FMCG) industry, however the environmental impact of plastic packaging implies that the industry should take responsibility in this matter. LÄS MER


    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Nyckelord :FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Sammanfattning : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. LÄS MER

  4. 4. Den sociala kontextens påverkan på medarbetares attityder till teknologiska förändringar

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexandra Severin; Victoria Gevärsdotter; [2018]
    Nyckelord :Social Context; Technological Change; Employees; Fast Moving Consumer Goods FMCG ; Taylor Helfat 2009 ;

    Sammanfattning : Digitalization and automatization are quickly becoming some of the most important terms in the industry overall, but for Retail and Fast Moving Consumer Goods specifically. The technological development is associated with businesses becoming more efficient, mainly driven by the idea that the machine triumphs the human workforce. LÄS MER

  5. 5. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :My Magnusson; Mink Kempen; [2017]
    Nyckelord :Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Sammanfattning : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. LÄS MER