Sökning: "FMCG"

Visar resultat 1 - 5 av 79 uppsatser innehållade ordet FMCG.

  1. 1. Digitalization in the food industry : An exploratory study on how the digitalizationa affects the food industry in Sweden

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Kim Bodeklint; William Unosson; [2019]
    Nyckelord :digitalization; FMCG; digital transformation; food industry; e-commerce; change; change management; omni;

    Sammanfattning : Abstract Background – The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an issue that is unavoidable at some point in all industries and that companies must adapt in order to maintain their competitive position. LÄS MER

  2. 2. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amin Babazade; Uliana Paramzina; [2019]
    Nyckelord :green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Sammanfattning : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. LÄS MER

  3. 3. Rör(l)igt mål mot ökad återvinning av plast - En studie av den svenska dagligvaruhandelns mål om materialåtervinningsbara plastförpackningar

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Anna Svantesson; [2019]
    Nyckelord :Recyclable; plastic; packaging; FMCG; network management Materialåtervinningsbar; plast; förpackningar; dagligvaruhandeln; nätverk; Earth and Environmental Sciences;

    Sammanfattning : Packaging stands for the largest use of plastic today and increased recycling of plastic packaging must be urged to maintain our natural resources. Plastic packaging is essential in the Fast Moving Consumer Goods (FMCG) industry, however the environmental impact of plastic packaging implies that the industry should take responsibility in this matter. LÄS MER

  4. 4. The Automatisation and Its Impact on the Swedish Labour Market : A Qualitative Study on how Automatisation within the Retail Market Contributes to the Job Polarisation in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erik Gustavsson; Sebastian Bhiladvala; Carl Larsson; [2018]
    Nyckelord :Automatisation;

    Sammanfattning : The automatisation process that occurs within the Swedish retail market today is taking place at a higher rate than ever before. Previous research show how automatisation leads to both higher efficiency and productivity within the industry. LÄS MER

  5. 5. Development of e-commerce within fast moving consumer goods

    Master-uppsats, KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Författare :Julia Olsson; Julia Samaan; [2018]
    Nyckelord :E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Sammanfattning : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. LÄS MER