Sökning: "FMCG"
Visar resultat 21 - 25 av 117 uppsatser innehållade ordet FMCG.
21. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. LÄS MER
22. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. LÄS MER
23. The Changing Face of Dairy
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. LÄS MER
24. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. LÄS MER
25. Trade wars, Brexit and Pandemics – A strategy for survival in a turbulent world : A case study on a global FMCG company
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : During the last decades, the world has become increasingly globalized, leading to an increased interdependence between nations. This development has given rise to an increased vulnerability to turbulence created by external events and made it even harder to find the right strategic fit while managing the trade-offs between global integration and local responsiveness. LÄS MER