Sökning: "Fabio Arcangeli"

Hittade 2 uppsatser innehållade orden Fabio Arcangeli.

1. 1. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Fabio Arcangeli; Ahmed Houssein; [2013]
   Nyckelord :Emotional disclosure; fairness; unfairness; online reviews; public commitment;

   Sammanfattning : Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of how consumers with feelings of unfairness due to a negative consumption experience can achieve emotional disclosure and reduced unfairness by posting online reviews. LÄS MER

3. 2. Brand name translation : How translation distorts Oriflame’s Chinese brand name communication

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Fabio Arcangeli; Anna Edlund; [2010]
   Nyckelord :China; chinese; Oriflame; brand; brand name; translation; english; international business; international companies; international company; 欧瑞莲，中国，中文，品牌，翻译，国际贸易，瑞典，瑞典语，英文; Kina; kinesiska; Oriflame; varumärke; varumärkesnamn; översättning; engelska; internationella företag;

   Sammanfattning : This pre-study explores how the process of translating from English to Chinese may distort intended brand name messages, using Oriflame as a case study. The findings show that the brand name had a tendency to be perceived as phonetic rather than phonosemantic and that the character combination was perceived to make no clear sense. LÄS MER