Sökning: "Facebook discourse"

Visar resultat 1 - 5 av 125 uppsatser innehållade orden Facebook discourse.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Marc Castell; [2023-11-22]
    Nyckelord :corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Sammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER

  2. 2. "Visst är det skillnad på flyktingar!" : En komparativ studie om hur flyktingar konstruerats i kommentarsfält på Facebook

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Calle Ljunggren; Lovis Nylund; [2023]
    Nyckelord :refugee crisis; Ukranian refugees; eurocentrism; social media discourse; Facebook;

    Sammanfattning : Recent studies have shown how social media platforms provide online spaces for people to express negativity and hate towards refugees, especially those who fled during the refugee crisis of 2015. With a theoretical framework of postcolonialism, orientalism, eurocentrism and a linguistic power perspective this study examines whether the same applies to Ukrainian refugees that fled during the Russian-Ukrainian war that started in February of 2022. LÄS MER

  3. 3. Communicating Participatory Budgeting : Insights from Makueni County in Kenya

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Elmi Hussein; [2023]
    Nyckelord :Participatory communication; participatory budgeting; power dynamics; WhatsApp; Facebook; social media; digital tools; mobilisation; dialogue; elite capture; public engagement; development; Makueni; Kenya;

    Sammanfattning : Kenya's 2010 Constitution marked a significant shift towards decentralised governance and public participation as key drivers of sustainable development (Finch and Omolo, 2015). One of the primary strategies county governments employ to achieve this goal is participatory budgeting (PB), which empowers communities and devolves power to support inclusive and equitable development. LÄS MER

  4. 4. "I'm afraid World War Three is inevitable" : A Critical Discourse Analysis of German Social Media Comments on the Russo-Ukraine War

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Astrid Winiker; [2023]
    Nyckelord :Social Media; Discourse; Russo-Ukraine War; Stereotypes; Sentiment; Prejudice; Russophobia; Refugees;

    Sammanfattning : This thesis presents a critical discourse analysis (CDA) of comments about the Russo- Ukraine war on Facebook and Instagram from February 2022 until March 2023 and points out topics that are dominantly discussed and stereotypes that are used in connection to the war. For this, critical discourse analysis (CDA) was employed as analytical framework and method (Fairclough, 2010). LÄS MER

  5. 5. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Hasib Zolic; [2023]
    Nyckelord :Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

    Sammanfattning : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. LÄS MER