Sökning: "Factors Influencing Consumer Perception"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden Factors Influencing Consumer Perception.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sofia Zangrande; [2023]
   Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

4. 3. Genetically Modified Food - Curse or Blessing? : Decisive factors influencing consumers behavior

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Sina Brinkmeier; Jule Persson; [2023]
   Nyckelord :genetically modified food; theory of planned behavior; consumer behavior; decisive factor;

   Sammanfattning : Genetically modified (GM) food could be a solution to secure the world’s food supply, whichis in jeopardy due to the ongoing climate crisis. Thus, it is of great importance that consumerswould be willing to consume this type of food. LÄS MER

5. 4. The plastic bag ban in Kenya : A study on consumer perceptions and attitudes following the plastic bag ban in Nairobi, Kenya

   Magister-uppsats,

   Författare :Sauda Luzze; [2023]
   Nyckelord :Plastic bag ban; Kenya; Nairobi; behavioral change; attitude; perception.;

   Sammanfattning : In 2017, Kenya's government banned plastic bags, to reduce plastic waste and protect the environment. Today Kenya has one of the strictest plastic bag bans in the world. LÄS MER

7. 5. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Nyckelord :Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Sammanfattning : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. LÄS MER