Sökning: "Fairtrade City"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Fairtrade City.

  1. 1. Gothenburg City - a Fairy Trade? En studie om hur Göteborg Stad bör lägga upp sitt marknadsföringsarbete av Fairtrade på ett strategiskt framgångsrikt sätt.

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Cecilia Lans; Johanna Lillecreutz; [2016-09-05]
    Nyckelord :Fairtrade; Fairtrade City; Varumärke; Marknadskommunikation;

    Sammanfattning : .... LÄS MER

  3. 2. The relationship between Fairtrade cities

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Erik Ramos Gonzalez; [2015]
    Nyckelord :Fairtrade; sustainability; environmental ethical consumption; political representation; quantitative analysis; Law and Political Science;

    Sammanfattning : The idea of fair trade is still widely debated. Yet, cities have since 2001 been able to apply for a Fairtrade City certification. In Sweden the initiative has been active since 2006 and today has 65 of its 290 municipalities certified. Proponents claim a municipalities needs to be involved while detractors se the concept as market intervention. LÄS MER

  4. 3. Ekologiska livsmedel i kommunal verksamhet : Fallstudie över Ludvika kommuns satsning på ekologiska livsmedel inom skola och äldreomsorg

    Kandidat-uppsats, Akademin för ekonomi, samhälle och teknik

    Författare :Maria Danielsson; [2014]
    Nyckelord :organic food; organic production; municipality; case study; government s target.;

    Sammanfattning : Organic food is produced in a way that strives towards maintaining and improving natural resources. The welfare of both producers and consumers is central, also taking both animals and the environment into account. LÄS MER

  5. 4. Vad påverkar en kommuns beslut att bli en "Fairtrade city"? : En studie av Sveriges kommuner

    Kandidat-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Sofia Jonsson; Katarina Petrovic; [2012]
    Nyckelord :Fairtrade; Fairtrade city; etisk offentlig upphandling; kommunalt beslutsfattande;

    Sammanfattning : The aim of this thesis is to examine the properties of the municipalities in Sweden that influence the choice of being a certified Fairtrade city. The independent variables which are used in the statistical analysis are municipal governance, local tax rate, whether there is an university and/or university college in the municipality, average income and higher education in the municipality. LÄS MER

  7. 5. It’s Not Easy Being Fair: Promoting Sustainable Consumption as a Fairtrade City – the Case of Malmö

    Magister-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Amy Chin; [2011]
    Nyckelord :Communication; sustainable consumption; Fair Trade; Fairtrade City; social marketing;

    Sammanfattning : This case study sets out to gain an understanding of the complexities involved in promoting sustainable consumption by looking at Malmö Fairtrade City’s communication approach and the challenges it faces. Analyzing empirical data from in-depth interview and archival documentation, the results show that Malmö Fairtrade City uses a mix of multi-step and network approaches in its communication. LÄS MER