Sökning: "Fakhreddin Fakhrai Rad"
Hittade 2 uppsatser innehållade orden Fakhreddin Fakhrai Rad.
1. Limited upstream dyadic integration of the Supplier Relationship Management process within the construction equipment industry in Sweden : An analysis of the sub-process integration from the manufacturer’s perspective
Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Sammanfattning : The supplier relationship manager is one of the eight business processes of Supply chain management. There have been many researches carried out about the supply chain processes integration. LÄS MER
2. “The role of country of origin and psychic distance on Swedish consumers´ perception of the quality of American, German and Japanese automobiles”
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: What is the national consumer perception towards German, Japanese and American automobile quality in Sweden? How do country of origin and psychic distance concepts determine consumer quality perception?To be able to answer questions above, we conducted qualitative and deductive approaches by means of focus group, and interview methods. The focus group consists of 6 members and 6 personal interviews were carried out in addition. LÄS MER