Sökning: "Fan engagement"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden Fan engagement.

  1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  3. 2. Romantic Interactions and Gender in Reality Television : Fan Engagement in the Comment Fields of Love Island Sweden

    Master-uppsats, Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Författare :Anna Marin; Josefin Curman; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Data-driven decisions in Sports

    Magister-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Gabriel Garcia de Baquedano; [2023]
    Nyckelord :team sports; data analytics; artificial intelligence; decision making; Python programming language;

    Sammanfattning : In recent years, many sectors such as insurance, banking, retail, etc. have adopted Big Data architectures to boost their business activities. Such tools not only suppose a greater profit for thesecompanies but also allow them to gain a better understanding of their customers and their needs. LÄS MER

  5. 4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

  7. 5. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER