Sökning: "Fanbase"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet Fanbase.

  1. 1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  3. 2. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

    Magister-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Ellie Leandersson; [2023]
    Nyckelord :oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

    Sammanfattning : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. LÄS MER

  4. 3. An E-sport team's communication with their fans in social media

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Jakob Ernstsson; [2022]
    Nyckelord :E-sports; team Alliance; Social Media; Fans; Followers; Participatory culture; Convergence culture; Twitter; Semi-Structured Interviews; Text analyses.;

    Sammanfattning : The aim of this thesis is to explore the social media-communication between the E-sport team Team Allliance and their fans, and doing so with the perspective of Jenkins basic theory on Convergence Culture, also called Participatory Culture, and within this theory-concept, researchers J. Sanderson and J.W. LÄS MER

  5. 4. Fan Engagement Practises Through Digital Utilisation to Generate Revenue: A Manchester City Football Club Case Study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :James McHugh; Oliver Manuel Krieg; [2021]
    Nyckelord :Digital Utilisation; Football Industry; Fan Engagement; Monetisation; Business and Economics;

    Sammanfattning : The purpose of this study is to contribute to existing research and add new research within the field of fan engagement practises that can be used through digital utilisation, in order to generate revenue within the football industry. The outcomes from the research are designed in a way that can assist other clubs and their management teams within the industry, who are looking to improve their offering in this area. LÄS MER

  7. 5. En perfekt balans : En kvalitativ studie om digital marknadsföring

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Bauer; Emil Söderberg; [2020]
    Nyckelord :Musikbranschen; digital marknadsföring; sociala medier; artist; festival; arrangör.;

    Sammanfattning : Uppsatsen syftar på att skapa en bild av hur mindre artister bör marknadsföras digitalt. Huvudfokuset ligger på festivalspelningar där flertal artister spelar under antingen en dag eller flera dagar. Intervjuer har gjorts med ett antal mindre artister samt managers för att få deras syn på hur de marknadsför sig själva. LÄS MER