Sökning: "Fang"

Visar resultat 1 - 5 av 71 uppsatser innehållade ordet Fang.

1. 1. Stakeholder Behaviour and Management During the Course of a Project : A Case Study on Green Energy Project Operation

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Yuzhou Fang; [2023]
   Nyckelord :project management; stakeholder management; SM; engineering equipment procurement; stakeholder salience; stakeholder inclusion;

   Sammanfattning : Project stakeholder management (SM) as one of the building blocks for project management theory has been studied by many scholars, and a lot of theoretical frameworks are developed to analyse relevant stakeholders based on different groups of attributes to formulate appropriate expectation managing strategies. Nevertheless, contemporary research rarely describes the dynamic change of stakeholder relationship during the course of a project and mainly focuses on public-private partnership projects where the relationships are complex and some external stakeholders can be threatening to project goals. LÄS MER

3. 2. Not All Heros Wear Capes

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Fang Cheng; Hanna Åstrand; [2023]
   Nyckelord :Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

   Sammanfattning : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. LÄS MER

4. 3. Finding the Digital Shortcut: A study on digital acquisitions as a means of acquiring digital capabilities for non-digital businesses

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :David Ruichen Zhou; Nils Engman; [2023]
   Nyckelord :Digital M A; digital patents; digital transformation; digital capabilities; two-way fixed effects regression; Business and Economics;

   Sammanfattning : The purpose of the study was to provide a foundation to understand the potential implications of performing digital acquisitions and its effects on digital capabilities for traditionally non-digital businesses. A two-way, time and entity, fixed regression model was adopted to investigate this relationship in the electric utility industry, between the years 2010-2021. LÄS MER

5. 4. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Teng Fang; Bingxin Li; [2022]
   Nyckelord :Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Sammanfattning : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. LÄS MER

7. 5. Household Energy Cost Optimization Using Deep Reinforcement Learning

   Magister-uppsats, Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

   Författare :Anna Terekhova; Jade Yuwei Fang; [2022]
   Nyckelord :Energy optimization; deep reinforcement learning; sensor data; neural network; indoor heating; DQN; energy costs; Business and Economics;

   Sammanfattning : This thesis aims to address the rising energy costs by using IoT technology and reinforcement learning. We use historical sensor data to fit a deep reinforcement learning model that is capable of optimizing the control of a heating system in a way that minimizes energy costs, while maintaining a comfortable indoor temperature. LÄS MER