Sökning: "Fanni Andersson"

Hittade 1 uppsats innehållade orden Fanni Andersson.

  1. 1. Håll ögat på detaljhandeln

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Andersson; Fanni Hjorth; [2012]
    Nyckelord :Retail; Special exposure; Attention; Consumer behaviour; Buying decision;

    Sammanfattning : This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. LÄS MER